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Ditch the soft-glow lanterns and buy neon lights overpriced wax. Londoners know the real mood makers are buzzing neon monsters. Big, brash, and noisier than a dodgy Tube escalator, neon is making a comeback, and neon lights store it’s got opinions. From Soho’s raunchy leftovers to Shoreditch’s artsy corners, neon signs are London’s emotional support lights. They shout, glow, tease, and sometimes flicker out—but that’s all part of it. Let’s be honest: London is a drizzly city. It spits on you. The buildings look like they were built during an existential crisis.

So when a bright pink sign says "You Look Hot in That" from the window of a café you never noticed before, it means something. It’s instant serotonin. And it’s not just for Instagram. Neon signs have roots here. That neon palace in Walthamstow? Unmissable. If you haven’t been, make the trip. Bring an eye shield. Maybe a spare lens, just in case. Neon is the city’s emoji. Noodle shops, barbers, even pet groomers are lit up. Throw in a glowing "Love Where You Live" and suddenly your studio tour feels like a TikTok set.

And the phrases. "Treat Yo Self." Neon signs flash it all while you sip a cocktail out of a plant pot. Obviously. But also comforting. Like being shouted at by a toaster. Neon in London isn’t just decor. It’s part statement, part chaos, and completely extra. It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt. Now go strut." So next time you see one—probably in a pub loo, flashing "Don’t Poo with Sadness" as you question your last pint—just accept it.

The sign believes in you. Even if it’s flickering.

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