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Forget the twinkly lights and bougie candles. Anyone who’s survived a winter in Zone 3 know the real vibe-setters are buzzing neon monsters. Big, attention-seeking, and more obnoxious than a dodgy Tube escalator, neon is having a moment, and it’s got attitude. From what’s left of Soho’s neon jungle to the brick walls of Shoreditch, neon signs are London’s emotional support lights. They flirt, neon lights store wink, tease, and sometimes short-circuit—but that’s part of the charm. Face it: London is a drizzly city.

It rains sideways. The buildings look like they were drawn with no joy. So when a fluorescent pink sign says "You Look Hot in That" from the window of a café you never noticed before, neon lights store it means something. It’s instant serotonin. And it’s not just for the ’gram. Neon signs have a legacy here. God’s Own Junkyard in Walthamstow? Unmissable. If you haven’t been, sort it out. Bring sunglasses. Maybe a friend to guide you out, just in case.

Neon is the great equaliser. Tattoo parlours, estate agents, even gyms are lit up. Throw in a glowing "Vibes Not Mortgages" and suddenly your studio tour feels like a TikTok set. And the phrases. "It Was All A Dream." Neon signs whisper it all while you sip a cocktail out of a repurposed glass. Obviously. But also funny. Like being shouted at by a toaster. Neon in London isn’t just ornament.

It’s part rebellion, part drama, and completely over-the-top. It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt. Now go vibe." So next time you see one—probably in a pub loo, flashing "Smash It" as you question your last pint—just accept it. The sign believes in you. Even if it’s flickering.

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